PAUL,
CREATOR OF TRÊVE

MANIFESTO :

IN THE MUSEUMS, CONCERTS, CLUBS, AND FESTIVALS I AM GOING TO, THE PHONE KEEPS TAKING UP MORE AND MORE SPACE. THIS DEVICE IMPACTS OUR COLLECTIVE WELLBEING AND CULTURE AT LARGE.

WHAT ARE WE WAITING FOR TO DISCONNECT?

WE ALWAYS HAVE A REASON TO USE OUR PHONE, GOOD OR BAD.
BUT OUR USAGE IS BECOMING INCREASINGLY UNCONTROLLED, MAKING US MORE INDIVIDUALISTIC, SELF-CONSCIOUS ABOUT THE IMAGE WE PROJECT, AND ANXIOUS.
THE VERY OPPOSITE OF WHAT CULTURE CAN GIVE US.

CULTURE HAS THE POWER TO BRING US TOGETHER, TO FREE US, TO INSPIRE US, TO HELP US ACCEPT OURSELVES, TO LET US ESCAPE, AND TO KEEP US DREAMING.

THAT'S WHY I CREATED TRÊVE: TO GIVE US THE RIGHT REASON TO LIVE THE MAGIC OF THE PRESENT, BY REWARDING OUR DISCONNECTION.

THE GOAL IS TO DEFINE A NEW STANDARD OF ATTENTION, BUILT IN COLLABORATION WITH THE CULTURAL INDUSTRIES.
AND TO GIVE US THE CHOICE TO BE PRESENT TO RECONNECT WITH ARTISTS, WITH WORKS OF ART, WITH OTHERS, AND WITH OURSELVES.

TRÊVE AIMS TO UNITE EVERY AUDIENCE AND EVERY PLAYER IN THE CULTURAL INDUSTRIES WHO SHARE THIS OBSERVATION, BY CHAMPIONING A NEW FORM OF ATTENTION.

SO I INVITE YOU TO JOIN OUR MOVEMENT, IN ACTION.