WHY TRÊVE? | trêve

WE ARE CREATING THE STANDARD TO “PUT THE F*CKING PHONES AWAY” IN CONCERTS AND FESTIVALS: VOLUNTARY, REWARDED, AND VIRTUOUS.

Milan Slick, 1st artist to test trêve

For audiences: a simple way to disconnect and reconnect to the artist and culture through rewards.
For the artist, manager and organiser: disconnection builds a direct connection to the audience, both during and after the event.
For everyone: joining a movement.

The origin story
Trêve started in June 2025, at a Nick Cave concert. The show was supposed to be phone-free — but people filmed anyway, and bodyguards responded by flashing lights at the entire crowd, filming or not. It was clear: no phone-free solution had actually been built for concerts, with the real needs of audiences, artists and venues in mind.

A problem bigger than concerts
Hyperconnection and "photophony" are problems across every kind of cultural space — DJ sets and parties, museums, and now even cinemas. There's no standard: every venue tries a different solution, and none of them really work.

Our mission
We set out to build a tool for culture — one that gives audiences a real reason not just to disconnect, but to attend more events. That reason is more culture.

Why existing solutions fail
Phone pouches create anxiety and frustration. Other digital apps aren't collective. Every existing "no-phone" solution misses the same thing: none of them create the right conditions for disconnection. They don't understand that fans need to walk away with a piece of the artist, a piece of the artwork.

Why people film
Filming lets people share the experience, remember it, and feel seen and validated — and in turn, it creates the illusion that the moment is even more real. But it isn't.

trêve gives people what they think they need — a way to hold onto the moment — so they can actually focus on living it, and come out the other side elevated by it, not distracted from it. This isn't about being anti-technology. It's about protecting the "during": the one part of the experience that can never be replayed.

It's a matter of choice
For thirty years, digital usage has grown exponentially — so fast we never really had time to adapt, or even ask ourselves whether we wanted this in the first place. Phone pouches respond to that by forcing and punishing. Trêve responds differently: by giving people the choice back, with a purpose. Not just disconnection — but joining a movement of disconnection. That purpose is exactly what every other solution is missing.

What makes trêve different

Voluntary, not punitive
Digital, not physical
Collective, not individual
Rewarded, not transactional — you come home with real memories, not a receipt
Mission-driven, not just another app

We're not just asking people to disconnect. We're helping culture breathe again.

WE BELIEVE IT'S A MATTER OF CHOICE:

Office: Rue
Sainte-Anne, Paris

hello@treve.fm

GET IN TOUCH:

WE ARE CREATING THE STANDARD TO “PUT THE F*CKING PHONES AWAY” IN CONCERTS AND FESTIVALS: VOLUNTARY, REWARDED, AND VIRTUOUS.

Milan Slick, 1st artist to test trêve

For audiences: a simple way to disconnect and reconnect to the artist and culture through rewards. For the artist, manager and organiser: disconnection builds a direct connection to the audience, both during and after the event.For everyone: joining a movement.

WE BELIEVE IT'S A MATTER OF CHOICE:

For audiences: a simple way to disconnect and reconnect to the artist and culture through rewards.
For the artist, manager and organiser: disconnection builds a direct connection to the audience, both during and after the event.
For everyone: joining a movement.